{"id":1127,"date":"2016-12-16T08:41:16","date_gmt":"2016-12-16T07:41:16","guid":{"rendered":"https:\/\/www.b-dk.be\/en\/?p=1127"},"modified":"2020-04-15T15:50:59","modified_gmt":"2020-04-15T13:50:59","slug":"bdk-opts-intentionally-for-a-sustainable-approach","status":"publish","type":"post","link":"https:\/\/www.b-dk.be\/en\/bdk-opts-intentionally-for-a-sustainable-approach\/","title":{"rendered":"B\\\\DK opts intentionally for a sustainable approach"},"content":{"rendered":"<p><em>Inge De Kerf, managing director of B<span style=\"letter-spacing: -3px;\">\\<\/span>\\DK, is currently attending a series of lectures on \u2018psychology for sustainability\u2019. She\u2019s doing it in Utrecht at Impact Academy, along with forty other sustainability specialists, all honing their knowledge about today\u2019s sustainability challenges.<\/em><\/p>\n<p><em>\u00a0<\/em>This pithy series of talks is along the lines of the e-book\u2018<a href=\"https:\/\/www.bol.com\/nl\/p\/psychologie-voor-een-betere-wereld\/9200000011511207\/\">Psychology\u00a0for a better\u00a0world<\/a> &#8211; strategies for sustainable actions\u2019, translated by Lars Moratis, professor at Antwerp Management School. The topics on offer all deal with how to mobilise people and make them aware of the need to genuinely speed up sustainability. And it is precisely this change in behaviour that is so enthralling for B<span style=\"letter-spacing: -3px;\">\\<\/span>\\DK.<\/p>\n<p>Speakers include George Marshall on the human brain and climate change, Dr Annick Hedlund-de Witt on the psychology of identity and world views, and Fran Bambust on the levers for behavioural change and working with the psychology of sustainability.<\/p>\n<p>It was demand from clients and its own interest in the topic that prompted B<span style=\"letter-spacing: -3px;\">\\<\/span>\\DK to become involved with sustainability. Together with IDC, B<span style=\"letter-spacing: -3px;\">\\<\/span>\\DK has broadened its views and worked on a plan to develop and implement a range of sustainability efforts and programmes. Read more about them here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inge De Kerf, managing director of B<span style=\"letter-spacing: -3px;\">\\<\/span>\\DK, is currently attending a series of lectures on \u2018psychology for sustainability\u2019. 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